Senior Marketing Analytics Specialist
Job Summary
To support a global healthcare leader, the full-time Senior Marketing Analytics Specialist will conduct advanced analytics, optimize brand strategies, and analyze digital and field campaigns in a remote role aligned with Eastern Standard Time business hours.
Key responsibilities:
- Conduct advanced analytics including marketing mix modeling and ROI analyses across various sales channels
- Collaborate with Marketing and Sales teams to ensure strategic insights inform campaign execution and resource allocation
- Analyze ongoing digital campaigns and consumer database performance to optimize marketing tactics in real time
Required qualifications:
- Bachelor's degree with 7+ years of marketing analytics experience, or a Master's degree with 5+ years of relevant analytical experience
- Strong background in the pharmaceutical industry, preferably with large manufacturers
- Hands-on experience with large, deidentified patient claims data sets
- Proficiency in statistical programming languages such as R, Python, or SAS
- Expertise in data extraction tools (SQL) along with Excel and PowerPoint
Complete Job Description
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