Senior Marketing Automation Manager

Job Summary

Experienced marketers will find a full-time remote opportunity as a Senior Marketing Automation Manager, responsible for setting the roadmap for marketing technology, building campaign workflows, and enhancing the digital experience across various platforms.

Key responsibilities

• Set the roadmap for marketing technology and digital experience, prioritizing work across CRM, website, marketing automations, and analytics
• Build and maintain campaign workflows in CRM and marketing automation, including audience segmentation and data quality
• Own the website as a marketing product, improving its information architecture, content paths, and measurement

Required qualifications

• Deep expertise in at least one major marketing platform (CRM, CMS, marketing automation)
• Experience in building or improving marketing operations that connect CRM, marketing automation, and analytics
• Ability to translate business needs into technical requirements and coordinate delivery with IT and data teams
• Proficiency in configuring marketing systems and troubleshooting campaign workflows
• Experience using data and testing to identify problems and recommend improvements