Senior Marketing Director

Job Summary

Leading the growth and integrated marketing strategy for Bible Gateway, the full-time Senior Marketing Director will drive customer acquisition and retention through digital marketing initiatives while managing a high-performing team remotely.

Key responsibilities

• Own and execute the digital marketing strategy to significantly grow Bible Gateway Plus through customer acquisition and retention efforts
• Lead planning and messaging for seasonal and evergreen campaigns across various channels, adjusting strategies based on data analysis
• Build and lead the marketing analytics function to connect data insights with marketing and product teams, enhancing overall performance

Required qualifications

• 10+ years of experience in digital marketing within a DTC/B2C business, including 5+ years in team leadership
• Strong hands-on experience with CRM, email, social, and paid media strategies, optimizing channel performance
• Experience managing performance marketing budgets with accountability for revenue and ROAS targets
• Knowledge of funnel marketing, including landing page development and A/B testing strategies
• Proven experience in hiring and building marketing teams and leading marketing transformation initiatives