Senior Marketing Director

Job Summary

To lead the marketing efforts for a newly launched business unit, the full-time Senior Marketing Director will develop demand generation strategies and oversee product marketing for AI-native solutions targeting beauty and wellness professionals, while working closely with cross-functional teams in a dynamic environment.

Key responsibilities

• Develop and implement a demand generation strategy tailored to beauty and wellness professionals
• Launch AI-native products and drive early adoption through innovative marketing channels
• Build and manage the marketing team, fostering a culture of excellence and analytical rigor

Required qualifications

• 10+ years of experience in B2B marketing or growth marketing, preferably in a high-growth technology environment
• Strong understanding of B2B SaaS business models, including customer acquisition costs and retention metrics
• Proven track record in managing both paid and organic acquisition channels
• Experience with AI tools and a mindset focused on evolving marketing processes
• Demonstrated ability to build and lead teams in fast-paced, entrepreneurial settings