Senior Marketing Executive

Job Summary

Leading the global marketing strategy, the full-time Senior Marketing Executive will develop and scale a digital marketing engine, focusing on acquisition channels, lifecycle marketing, and brand positioning in a remote role available to candidates in California, Texas, Virginia, and Colorado.

Key Responsibilities

• Define and execute a comprehensive digital marketing strategy across all channels to drive demand generation and customer retention
• Lead paid media strategies and manage external agency relationships to ensure budget efficiency and performance metrics are met
• Oversee the marketing technology stack and standardize operations workflows to ensure compliance with data privacy regulations

Required Qualifications

• 10-15+ years of progressive marketing experience, including 5 years in a senior digital marketing or growth leadership role
• Deep expertise in paid search, paid social, organic SEO/AEO/GEO, and multi-touch attribution
• Advanced familiarity with CRM systems (Salesforce, HubSpot) and marketing automation platforms
• Exceptional financial literacy, including budget allocation and ROMI modeling
• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or relevant digital certifications are a strong plus