Senior Marketing Insights Analyst

Job Summary

Turning data into actionable insights, the full-time Senior Marketing Insights Analyst will analyze industry trends and marketing performance to guide investments in media, marketing, and sponsorship initiatives within the Boat, Motorcycle, and RV markets, all while working remotely.

Key responsibilities

• Analyze consumer and industry trends to inform marketing strategies and measure performance
• Develop measurement approaches and evaluate marketing tests and initiatives, translating complex findings into clear recommendations
• Collaborate with media and acquisition leaders to connect campaign activities to business outcomes

Required qualifications

• A minimum of six years of analytical work experience, or a Bachelor's degree with five years of experience, or a Bachelor's degree in a quantitative field with three years of experience
• Experience supporting media and marketing teams through performance analysis and KPI development
• Proficiency in data tools such as SQL, SAS, R, Python, or Snowflake
• Ability to combine internal and external data sources to gain insights on audiences and market performance
• Experience in translating analyses into actionable business recommendations