Senior Marketing Manager
Job Summary
Driving the mobile messaging strategy, the full-time Senior Marketing Manager will manage end-to-end campaign execution across SMS, RCS, and App Push, while leading a team to enhance client experience and retention in a remote environment.
Key responsibilities
- Own and manage mobile personalization campaigns, including lifecycle and transactional messaging strategies
- Develop and drive a multi-year roadmap for mobile capabilities and personalization efforts
- Lead the team in delivering high-impact mobile programs and oversee campaign execution for flawless delivery
Required qualifications
- Minimum of 5 years of experience in mobile messaging, lifecycle marketing, and digital marketing
- At least 2 years of experience managing strategic roadmaps and cross-functional initiatives
- Proven people management experience with a focus on coaching and developing team members
- Strong understanding of retention marketing best practices, including segmentation and automation
- Bachelor's degree required
Complete Job Description
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