Senior Marketing Manager

Job Summary

Supporting the HCP Lead, the full-time remote Senior Marketing Manager will translate brand strategy and insights into a robust peer-to-peer engagement strategy for TAVNEOS, managing initiatives such as speaker programs and congress execution while collaborating cross-functionally to enhance HCP education.

Key responsibilities:

• Translate brand strategy and customer insights into peer-to-peer engagement plans and execution roadmaps
• Develop and lead a comprehensive TAVNEOS peer-to-peer engagement strategy, integrating various initiatives and ensuring alignment with brand priorities
• Oversee day-to-day operations of assigned P2P initiatives, establishing clear objectives, timelines, and performance measures

Required qualifications:

• Doctorate degree with 2 years, Master's degree with 4 years, or Bachelor's degree with 6 years of marketing experience in the biotech/pharma or healthcare space
• Experience leading cross-functional initiatives from strategy through execution
• Ability to translate clinical data and customer insights into actionable HCP content
• Strong collaboration skills with experience in a matrixed environment
• Understanding of personal promotion and peer-to-peer tactics in HCP engagement