Senior Marketing Manager

Job Summary

Experienced marketers will find a full-time remote Senior Customer Lifecycle Marketing Manager opportunity focused on building and executing integrated campaigns that drive product adoption, customer engagement, and retention throughout the customer lifecycle.

Key responsibilities

• Develop and execute integrated campaigns that enhance product adoption and customer engagement across various lifecycle touchpoints
• Map the customer journey to identify key moments for implementing triggered lifecycle programs that improve customer experience and business outcomes
• Own the strategy for scaled customer communications, ensuring a coordinated approach across multiple channels and platforms

Required qualifications

• 7-10 years of experience in lifecycle marketing, customer marketing, or integrated campaigns, preferably within B2B SaaS
• Demonstrated success in building integrated campaigns with measurable outcomes related to product adoption and retention
• Hands-on experience with marketing automation platforms like Marketo, and familiarity with customer data sources and segmentation strategies
• Strong understanding of the B2B SaaS customer journey and experience collaborating across Marketing, Customer Success, and Sales
• Analytical mindset with the ability to leverage data for audience development and campaign performance measurement