Senior Marketing Manager
Job Summary
Driving customer activation and retention, the full-time Senior Marketing Manager will develop and execute lifecycle strategies to enhance engagement and lifetime value across the prescription lifecycle in a fully remote environment.
Key responsibilities
- Develop and implement lifecycle strategies to improve customer onboarding, retention, and re-engagement
- Own key growth metrics and collaborate with cross-functional teams to optimize the customer journey
- Lead site merchandising and promotional planning to support customer acquisition and retention goals
Required qualifications
- Bachelor's degree in Marketing or equivalent relevant work experience
- 7+ years of experience in lifecycle marketing, CRM, or growth marketing
- Proven track record in developing customer lifecycle strategies that yield measurable results
- Strong understanding of customer journey mapping and behavioral marketing
- Experience with marketing automation tools and A/B testing frameworks
Complete Job Description
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