Senior Marketing Manager

Job Summary

Owning the marketing strategy for the Financial Services segment in North America, the full-time remote Senior Marketing Manager will develop campaigns and events that drive qualified pipeline creation and influence customer journey stages while collaborating with cross-functional teams.

Key responsibilities

• Develop and execute the marketing strategy aligned with bookings and pipeline targets for the Financial Services segment
• Lead the planning and execution of account-based marketing programs, industry events, and personalized campaigns
• Manage performance metrics, reporting on pipeline progression, conversion rates, and overall marketing effectiveness

Required qualifications

• 7-10+ years of B2B marketing experience, particularly in Financial Services within a technology or SaaS environment
• Proven track record of developing strategies that generate pipeline and influence revenue in complex enterprise sales
• Strong understanding of account-based marketing principles and the enterprise buying cycle
• Demonstrated ability to translate data into actionable marketing strategies
• Excellent cross-functional leadership and stakeholder management skills