Senior Marketing Manager

Job Summary

Results-driven and hands-on, the full-time Senior Marketing Manager will lead and execute integrated marketing strategies in the Home Services industry, focusing on driving qualified leads, customer acquisition, and measurable revenue growth while working remotely.

Key responsibilities

• Own and execute the overall marketing strategy across all brands within the portfolio
• Oversee and optimize multi-channel digital marketing initiatives, including SEO, paid media, and content marketing
• Establish clear KPIs tied to lead generation, customer acquisition, and revenue, while managing marketing budgets effectively

Required qualifications

• 5-7+ years of progressive marketing experience, with a focus on digital marketing and growth strategy
• 2+ years of experience leading marketing teams or cross-functional initiatives
• Direct marketing experience in Home Services such as HVAC, plumbing, or residential technical support
• Proven track record of developing and executing marketing strategies that generate measurable revenue growth
• Strong analytical capabilities and proficiency with marketing reporting and attribution tools