Senior Marketing Manager

Job Summary

Owning the go-to-market strategy for new accessories and merchandise, the full-time Senior Marketing Manager will lead product launches through direct-to-consumer and e-commerce channels, ensuring product-market fit and orchestrating cross-functional collaboration in a hybrid work environment.

Key responsibilities

• Develop and execute end-to-end launch plans for new accessories and merchandise
• Define success metrics and run tests to validate product-market fit
• Collaborate with various teams to optimize marketing strategies and prepare for retail scaling

Required qualifications

• 8+ years of experience in product marketing or go-to-market roles for consumer products
• Proven track record of launching products through direct-to-consumer and Amazon channels
• Experience in social commerce, particularly with TikTok Shop, is strongly preferred
• Strong commercial acumen in unit economics, pricing, and demand forecasting
• Excellent storytelling skills with a focus on consumer insights and market research