Senior Marketing Manager

Job Summary

Hands-on and results-oriented, the full-time Senior Marketing Manager will develop and execute integrated marketing initiatives for U.S.-based Home Services, driving brand awareness, customer acquisition, and measurable revenue growth while coordinating marketing teams and managing budgets in a remote environment.

Key responsibilities

• Develop and execute quarterly marketing plans aligned with business objectives and revenue goals
• Manage a comprehensive mix of marketing channels, including paid search, SEO, content marketing, and email marketing
• Plan and execute local marketing campaigns to generate qualified leads and booked service appointments

Required qualifications

• 5-7+ years of progressive marketing experience, including digital marketing and campaign performance management
• 2+ years of experience managing marketing teams or cross-functional initiatives
• Direct marketing experience with U.S.-based Home Services companies
• Proficiency with marketing analytics tools such as Google Analytics 4 and CRM systems
• Strong understanding of customer acquisition funnels and marketing attribution in service-based businesses