Senior Marketing Manager
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Job Summary
To support a high technology client, the remote contract Senior Marketing Manager will manage B2B paid media campaigns, focusing on full-funnel planning, strategy execution, and performance analysis to drive measurable business outcomes.
Key responsibilities
- Own paid media execution across various channels, including content syndication, programmatic display, and paid social
- Translate marketing strategy into actionable campaigns that effectively reach targeted personas
- Track and analyze campaign performance, providing data-driven insights to enhance efficiency and identify opportunities
Required qualifications
- 5+ years of B2B digital marketing experience, preferably in tech or SaaS
- Proven expertise in managing paid campaigns from strategy to reporting
- Advanced knowledge of programmatic media buying processes and related tools
- Hands-on experience with B2B/ABM media platforms such as Demandbase and LinkedIn
- Strong analytical skills with a focus on leveraging data for decision-making
Complete Job Description
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