Senior Marketing Manager

Job Summary

Leading the development and optimization of integrated customer journeys, the remote Senior Marketing Manager will focus on enhancing security attachment to core network services through strategic campaign execution and cross-functional collaboration.

Key responsibilities

• Define target audiences and customer needs, establishing journey stages and conversion objectives for the security portfolio
• Translate business priorities into integrated campaign briefs, aligning cross-functional teams for effective execution
• Analyze performance metrics to improve marketing funnel and conversion rates, presenting insights and recommendations to senior stakeholders

Required qualifications

• Bachelor's degree in marketing, business, communications, analytics, information technology, or a related field; master's degree preferred
• 5+ years of experience in customer journey marketing or related B2B enterprise technology roles
• Proven track record in leading complex, cross-functional campaigns from strategy through optimization
• Strong analytical skills with experience in using data to drive marketing decisions
• Understanding of marketing operations and journey orchestration requirements