Senior Marketing Manager

Job Summary

Owning a portfolio of client accounts, the full-time Senior Acquisition Marketing Manager will lead client strategy, manage Meta performance, and develop direct-response copy and creative strategies in a remote environment.

Key responsibilities

• Lead bi-weekly client calls to discuss performance, strategy, and testing priorities while preparing performance reports
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking, monitoring key acquisition metrics
• Write direct-response ad copy and video sales letter scripts, developing creative concepts and testing strategies based on performance data

Required qualifications

• 5+ years of hands-on paid media experience with significant Meta advertising responsibility
• Proven ability to manage multiple client accounts and lead strategy conversations effectively
• Strong direct-response copywriting skills, including experience with ad copy and scripts
• Experience with conversion tracking, pixels, and basic marketing automation
• Familiarity with financial services marketing and lead-generation campaigns