Senior Marketing Manager, Paid Social

Job Summary

Leading the Paid Social function, the full-time Senior Marketing Manager, Paid Social will oversee a team of four, driving strategy, investment, execution, and performance across various paid social channels in a remote setting.

Key responsibilities

• Manage a multimillion-dollar annual media budget for paid social, focusing on investment allocation and optimization to achieve business growth targets
• Lead and develop a team of paid social marketers, establishing performance expectations and providing ongoing feedback to enhance professional growth
• Analyze campaign performance and translate insights into actionable recommendations to improve marketing effectiveness and drive business results

Required qualifications

• 8+ years of experience in performance marketing with a strong focus on paid social, including at least 2 years in a leadership role
• Proven track record managing multimillion-dollar paid social budgets across platforms such as Meta, TikTok, and YouTube
• Strong analytical skills with proficiency in advertising platforms and business intelligence tools for evaluating performance data
• Advanced understanding of full-funnel marketing strategies, including audience segmentation and campaign optimization
• Experience collaborating with cross-functional teams, including Finance and Data Science, on forecasting and investment optimization