Senior Marketing Operations Analyst

Job Summary

Owning key components of Marketing's measurement and analytics infrastructure, the full-time remote Senior Marketing Operations Analyst will manage reporting architecture, dashboard development, and advanced data modeling while collaborating cross-functionally to enhance data integrity and marketing performance visibility.

Key responsibilities

• Lead cross-functional alignment to establish consistent reporting and auditing across the organization
• Own and architect full-funnel marketing reporting in Salesforce and Tableau, defining key performance indicators
• Build advanced predictive models and forecasts for marketing qualified leads, pipeline, and bookings

Required qualifications

• 5+ years of progressive experience in marketing analytics or operations
• Advanced proficiency in Excel and/or Google Sheets for complex dataset analysis
• Experience developing marketing attribution methodologies, including multi-touch attribution
• Strong understanding of the marketing and sales funnel and related performance metrics
• Working knowledge of Salesforce, Marketo, Tableau, and Google Analytics