Senior Marketing Specialist
Job Summary
To lead the health and growth of a corporate website, the full-time Senior Marketing Specialist will manage content operations in SitecoreAI, oversee website performance analytics, and collaborate with cross-functional teams to drive optimization and enhance user experience.
Key responsibilities
- Manage the CMS by building, editing, and publishing web pages while maintaining site structure and workflows
- Perform content audits and monitor site performance using analytics tools to recommend improvements
- Collaborate with developers to prioritize and implement website enhancements based on user insights and testing results
Required qualifications
- 3-5 years of experience managing a corporate website in an enterprise CMS, particularly with Sitecore
- Strong knowledge of web best practices, including SEO, accessibility, and page performance metrics
- Proficiency in Google Analytics (GA4) and familiarity with tools like Semrush and Screaming Frog
- Experience working with developers on website roadmaps and content governance standards
- Bachelor's degree in marketing, communications, or a related field, or equivalent experience
Complete Job Description
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