Senior Marketing Specialist
Job Summary
Working remotely on a contract basis, the Senior Marketing Specialist will develop and execute email marketing strategies, manage marketing automation systems, and analyze campaign performance to drive engagement and retention.
Key responsibilities
- Develop and execute integrated email marketing strategies for lead generation and customer engagement
- Utilize Adobe Marketo and CRM systems for campaign development, segmentation, and automated workflows
- Analyze campaign performance and optimize based on A/B testing and business outcomes
Required qualifications
- Bachelor's degree in a related field such as marketing or business
- Minimum of 5 years of professional experience in marketing or a related field
- Hands-on expertise with email marketing tools and CRM systems
- Proficiency in HTML/CSS and responsive email design
- Experience with email deliverability best practices and compliance regulations
Complete Job Description
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