Senior Marketing Specialist

Job Summary

Owning end-to-end campaign operations, the full-time Senior Marketing Specialist will manage high-precision CRM campaigns across email, push, SMS, and newsletters while leveraging AI tools and automated workflows to enhance user engagement and lifecycle marketing.

Key responsibilities

• Execute CRM campaigns based on requirements from the CRM Strategy team, ensuring thorough QA before launch
• Support the maintenance of recurring and triggered lifecycle programs, collaborating with cross-functional teams on audience logic and data inputs
• Identify and implement AI-driven efficiencies in daily operations, including A/B testing and campaign performance analysis

Required qualifications

• Minimum of 5 years of experience in executing CRM or lifecycle marketing campaigns across various channels
• Hands-on experience with targeting logic and large audience segments
• Working knowledge of HTML and troubleshooting email rendering issues
• Experience with CRM tools such as Zeta, Moveable Ink, or Stensul
• BA/BS degree in Marketing, Communications, or a related field, or equivalent practical experience