Senior Marketing Specialist

Job Summary

Managing complex performance marketing campaigns, the full-time Senior Marketing Specialist will independently oversee Search Engine Marketing (SEM), Performance Max, and Google Demand Gen strategies while collaborating with cross-functional teams in a remote environment.

Key responsibilities

• Independently manage and optimize large-scale performance marketing campaigns across multiple lines of business
• Develop annual channel goals and strategies, including network mix and budget management
• Lead collaboration with Marketing Specialists and internal teams to document and launch campaigns effectively

Required qualifications

• 5+ years of experience in performance marketing, specifically with Google Search, Performance Max, and Demand Gen campaigns
• Proven track record of managing annual budgets exceeding $10M USD and driving strong business results
• Experience in developing creative strategies and AI-powered workflows for performance marketing
• Bachelor's degree in Marketing, Communications, Business, Economics, Statistics, or a related field
• Strong analytical skills with experience in data analysis and insights generation for campaign improvement