Senior Marketing Strategist

Job Summary

To support a growing marketing agency, the full-time Senior Marketing Strategist will manage high-value client relationships, conduct campaign performance analyses, and develop data-driven optimization strategies in a hybrid work environment for those within a 40-mile radius of Rochester, NY.

Key responsibilities

• Translate complex campaign data into actionable performance narratives and optimization recommendations
• Serve as a trusted advisor to deepen client relationships and identify organic growth opportunities
• Ensure successful execution of strategies by providing clients with tools and knowledge for campaign adjustments

Required qualifications

• 6+ years of experience in media buying, campaign management, or digital marketing analytics
• Proven ability to translate complex data into clear business narratives and actionable recommendations
• Expertise in one or more digital channels, including paid search, social media, or SEO
• Experience in consultative selling or account retention in B2B marketing environments
• Bachelor's degree in Marketing, Business, Communications, Economics, or a related field