Senior Media Manager

Job Summary

Executing and optimizing paid media campaigns, the full-time Senior Media Manager will manage campaign setups across various platforms, analyze performance data, and collaborate with city teams to drive audience growth in a remote environment.

Key responsibilities

• Transform campaign strategies from the Marketing Director into actionable plans, managing audience targeting, placements, and budgets
• Oversee end-to-end campaign management in Meta, TikTok, Reddit, and programmatic DSPs, continuously optimizing based on performance data
• Establish tracking and reporting systems, delivering clear performance insights and updates to city and network teams

Required qualifications

• 6-8 years of hands-on paid media experience, including execution, optimization, and reporting
• Proven experience running campaigns on Meta and TikTok, with knowledge of Reddit Ads and at least one programmatic DSP
• Demonstrated ability to manage significant budgets across multiple campaigns or markets
• Familiarity with measurement tools such as pixels, conversion APIs, and UTMs
• Strong analytical skills with experience collaborating with data teams to interpret performance metrics