Senior Media Strategist

Job Summary

Owning the strategic direction of paid media programs, the full-time Senior Media Strategist will develop media strategies for enterprise and multi-location clients, manage SEM campaigns, and present data-driven insights directly to clients in a remote work environment.

Key responsibilities

• Lead the development of media strategies, including sizing total addressable markets and mapping media consumption habits
• Manage hands-on SEM execution across various platforms, optimizing campaigns to meet client business goals
• Build and maintain client playbooks and testing frameworks, translating research into actionable strategic direction

Required qualifications

• 5-7+ years of experience in media strategy and hands-on paid search management, preferably with enterprise clients
• Proven ability to size total addressable markets and create compelling narratives from consumer data
• Experience in developing client-facing strategic deliverables like playbooks and budget recommendations
• Strong understanding of SEM fundamentals and core performance metrics
• Familiarity with GTM, conversion tracking, and data feed management