Senior Messaging Strategist

Job Summary

A company is looking for a Senior Conversion & Messaging Strategist who will enhance business growth through effective messaging strategies.

Key Responsibilities

• Conduct consumer insights research and run messaging tests to determine effective communication strategies
• Create strategic landing pages and funnels, collaborating with UX designers to optimize user experience
• Lead A/B testing and data analysis to validate messaging and offers while training cross-functional teams on best practices

Required Qualifications

• 5+ years of experience in direct-response copywriting, consumer insights, or growth marketing
• Proven ability to create high-converting landing pages and marketing funnels based on data-driven insights
• Strong knowledge of consumer psychology and persuasive communication techniques
• Experience in conducting research and testing to validate messaging and offers
• Exceptional analytical skills with a background in experimentation and A/B testing