Senior Meta Media Buyer

Job Summary

To build and own a paid media function from the ground up, the remote full-time Senior Meta Media Buyer will manage Meta Ads strategy and execution, oversee tracking and conversion optimization, and lead creative testing efforts for a digital marketing agency and its owned brands.

Key responsibilities

• Own Meta Ads Manager strategy and execution, including campaign management and optimization
• Oversee tracking implementation and conversion funnel analysis using GA4 and Google Tag Manager
• Develop and implement creative testing strategies, providing direction to design and content teams

Required qualifications

• Senior-level experience managing Meta Ads with a focus on lead generation and performance marketing
• Proven track record managing significant ad spend, including budgets over $10K monthly
• Advanced knowledge of campaign setup, testing, optimization, and audience strategy
• Hands-on experience with Meta Pixel, Conversions API, GA4, and Google Tag Manager
• Ability to operate independently and make data-driven decisions while communicating effectively with leadership