Senior Meta Strategist

Job Summary

Owning a portfolio of client accounts, the full-time Senior Meta Strategist will manage Meta performance, lead client strategy conversations, and develop direct-response copy and creative testing strategies in a remote work environment.

Key responsibilities

• Lead bi-weekly client calls to discuss performance, strategy, and testing priorities while preparing performance reports
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking, managing budgets and creative testing
• Write direct-response ad copy and video sales letter scripts, collaborating with video editors to develop effective messaging

Required qualifications

• 5+ years of hands-on paid media experience, particularly with Meta advertising
• Proven experience managing multiple client accounts and leading strategic conversations
• Strong direct-response copywriting skills, including ad copy and video scripts
• Experience with conversion tracking, pixels, and marketing automation
• Demonstrated ability to develop and test creative concepts and messaging strategies