Senior Mobile Marketing Specialist
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Job Summary
To enhance the mobile web experience for QuickBooks.com, the full-time Senior Mobile Marketing Specialist will manage a high-velocity testing roadmap, drive mobile conversion strategies, and collaborate with cross-functional teams in a remote work environment.
Key responsibilities
- Translate opportunities into a testing roadmap and prioritize KPIs to measure outcomes effectively
- Run experiments to improve mobile engagement and conversion rates, focusing on user journeys based on intent
- Leverage market trends and customer insights to define strategies for optimizing the mobile web platform
Required qualifications
- 5+ years of web/digital marketing experience with a focus on mobile web optimization
- Proven ability to build and execute a test roadmap for mobile web with measurable conversion lifts
- Hands-on experience with A/B testing, conversion optimization, and personalization
- Familiarity with analytics tools such as Adobe Analytics and FullStory
- Understanding of mobile-first design and optimal performance metrics for mobile web experiences
Complete Job Description
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