Senior Paid Media Manager

Job Summary

Driving end-to-end media campaign management, the freelance Senior Paid Media Manager will develop and oversee consumer-facing campaigns for brand marketing and events, working remotely while collaborating with internal teams and media agencies.

Key responsibilities

• Own end-to-end cross-channel media planning and execution for specific campaigns, managing external media agencies and internal activation teams
• Partner closely with internal stakeholders to align paid media strategies with broader marketing campaign objectives
• Drive real-time campaign optimizations based on key KPIs and compile regular reporting with strategic insights

Required qualifications

• 6+ years of professional non-internship marketing experience
• In-depth knowledge of cross-channel media strategy and experience leading complex campaigns
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Proficiency in using data and metrics to drive improvements
• Experience with industry media planning tools such as Nielsen, Kantar, or Comscore