Senior Paid Media Manager

Job Summary

Owning the paid media strategy and execution, the full-time Senior Paid Media Manager will manage budgets, campaigns, and performance reporting remotely while collaborating with cross-functional teams to enhance customer acquisition and brand awareness.

Key responsibilities

• Build and execute paid media strategies across various platforms, including Google Ads and Meta Ads Manager
• Plan and optimize annual advertising budgets to meet business goals and improve return on investment
• Analyze customer journeys and campaign data to identify performance improvements and implement optimization strategies

Required qualifications

• 5+ years of experience managing paid media campaigns, with at least 2 years in a senior role
• Demonstrated experience managing six-figure annual advertising budgets and hands-on knowledge of paid media platforms
• Expertise in paid search, paid social, display, and remarketing strategies
• Advanced analytical skills, including experience with A/B testing and campaign attribution
• Familiarity with marketing automation and CRM systems, along with a demonstrated interest in AI applications in marketing