Senior Paid Media Specialist

Job Summary

Driving client success through data-driven campaigns, the full-time Senior Paid Media Specialist will manage and optimize paid media strategies remotely, collaborating with cross-functional teams to deliver measurable results.

Key responsibilities

• Lead the development of strategic paid media campaigns aligned with client goals
• Drive continuous optimization of campaigns across multiple platforms to maximize ROI
• Consult with clients and mentor junior team members to ensure effective integration of paid media efforts

Required qualifications

• Bachelor's degree in Marketing, Advertising, or Business (preferred) with 4+ years of experience managing paid media campaigns, including 2 years in an agency setting
• Skilled in full-funnel account management across PPC, Paid Social, and Programmatic/Display channels
• Expertise in Unbounce, PPC Management Software, SpyFu, Excel, and certifications in Google AdWords, Google Analytics, and Meta
• Exceptional communication and organization skills with the ability to convey data insights and campaign recommendations
• Familiarity with HIPAA is a plus, given the focus on healthcare clients