Senior Paid Media Strategist

Job Summary

Owning a portfolio of client accounts, the full-time Senior Paid Media Strategist will manage Meta advertising campaigns, lead client strategy conversations, and develop direct-response copy and creative strategies in a remote work environment.

Key responsibilities

• Lead bi-weekly client calls to discuss performance, strategy, and testing priorities while preparing performance reports
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking, monitoring performance against key metrics
• Write direct-response ad copy and video sales letter scripts, collaborating with creative teams to develop new messaging and testing strategies

Required qualifications

• 5+ years of hands-on paid media experience with substantial Meta advertising responsibility
• Proven ability to manage multiple client accounts and lead strategy conversations
• Strong direct-response copywriting skills, including ad copy and scripts
• Experience with conversion tracking, pixels, and marketing automation
• Demonstrated success in developing and testing creative concepts and messaging