Senior Paid Media Strategist

Job Summary

Owning a portfolio of client accounts, the full-time Senior Paid Media Strategist will manage Meta advertising campaigns, lead client strategy conversations, and develop direct-response copy and creative content, all while working remotely.

Key responsibilities

• Lead bi-weekly client calls and prepare performance reports to discuss strategy and next steps
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
• Write direct-response ad copy and video sales letter scripts tailored for financial services audiences

Required qualifications

• 5+ years of hands-on paid media experience with substantial Meta advertising responsibility
• Experience managing multiple client accounts and leading client-facing strategy conversations
• Proven ability to manage campaigns toward defined performance targets
• Strong direct-response copywriting skills, including ad copy and scripts
• Experience with conversion tracking, pixels, and basic marketing automation