Senior Paid Media Strategist

Job Summary

Owning a portfolio of client accounts, the full-time Senior Paid Media Strategist will manage Meta advertising performance, lead client strategy conversations, and develop direct-response copy and creative testing strategies in a remote environment.

Key responsibilities

• Lead bi-weekly client calls to discuss performance, strategy, and testing priorities while preparing performance reports
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking, managing budgets and creative testing
• Write direct-response ad copy and video sales letter scripts, using performance data to inform creative strategies and messaging variations

Required qualifications

• 5+ years of hands-on paid media experience with significant Meta advertising responsibility
• Proven experience managing multiple client accounts and leading client-facing strategy conversations
• Strong direct-response copywriting skills, including ad copy and scripts
• Experience with conversion tracking, pixels, and basic marketing automation
• Ability to diagnose performance issues and develop actionable strategies based on data analysis