Senior Paid Media Strategist

Job Summary

Owning a portfolio of client accounts, the full-time Senior Paid Media Strategist will manage Meta advertising campaigns, lead client strategy discussions, and develop direct-response copy and creative strategies in a remote work environment.

Key responsibilities

• Lead client conversations, prepare performance reports, and build strong client relationships to support retention and referrals
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking while monitoring performance metrics
• Write direct-response ad copy and video sales letter scripts, collaborating with creative teams to develop effective messaging and testing strategies

Required qualifications

• 5+ years of hands-on paid media experience, particularly with Meta advertising
• Proven experience managing multiple client accounts and leading strategic conversations
• Strong direct-response copywriting skills, including ad copy and scripts
• Experience with conversion tracking, pixels, and basic marketing automation
• Ability to diagnose performance issues and develop actionable strategies for improvement