Senior Paid Media Strategist

Job Summary

Owning a portfolio of client accounts, the full-time Senior Paid Media Strategist will manage Meta campaigns, lead client strategy discussions, and develop direct-response copy and creative testing strategies while working remotely.

Key responsibilities

• Lead bi-weekly client calls and prepare performance reports to discuss strategy and recommendations
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
• Write direct-response ad copy and video sales letter scripts, collaborating with creative teams to enhance messaging

Required qualifications

• 5+ years of hands-on paid media experience, particularly with Meta advertising
• Proven ability to manage multiple client accounts and lead strategic conversations
• Strong direct-response copywriting skills, including experience with ad copy and scripts
• Experience with conversion tracking, pixels, and basic marketing automation
• Demonstrated success in managing campaigns toward defined performance targets