Senior Paid Media Strategist
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Job Summary
Owning a portfolio of client accounts, the full-time Senior Paid Media Strategist will manage Meta advertising campaigns, lead client strategy conversations, and develop direct-response copy and creative strategies in a remote capacity.
Key responsibilities
- Lead bi-weekly client calls to discuss performance, strategy, and testing priorities while building strong client relationships
- Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking, monitoring performance against key metrics
- Write direct-response ad copy and video sales letter scripts, collaborating with creative teams to develop effective messaging and testing strategies
Required qualifications
- 5+ years of hands-on paid media experience with a focus on Meta advertising
- Proven experience managing multiple client accounts and leading strategy conversations
- Strong direct-response copywriting skills for ad copy and scripts
- Experience with conversion tracking, pixels, and marketing automation
- Ability to diagnose performance issues and develop actionable strategies for improvement
Complete Job Description
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