Senior Paid Media Strategist

Job Summary

Owning client performance and strategy, the full-time Senior Paid Media Strategist will manage a portfolio of accounts, lead client conversations, optimize Meta campaigns, and develop direct-response copy and creative strategies in a remote setting.

Key responsibilities

• Lead client strategy and relationships, conducting bi-weekly performance calls and preparing reports
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
• Write direct-response ad copy and video sales letter scripts while developing testing strategies for creative and messaging

Required qualifications

• 5+ years of hands-on paid media experience, particularly with Meta advertising
• Proven ability to manage multiple client accounts and lead strategy conversations
• Strong direct-response copywriting skills, including ad copy and scripts
• Experience with conversion tracking and basic marketing automation
• Demonstrated success in managing campaigns toward defined performance targets