Senior Paid Media Strategist

Job Summary

Owning a portfolio of client accounts, the full-time Senior Paid Media Strategist will manage Meta advertising campaigns, lead client strategy conversations, and write direct-response copy while working remotely.

Key responsibilities

• Lead bi-weekly client calls and prepare performance reports to discuss strategy and testing priorities
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
• Write direct-response ad copy and video sales letter scripts, developing creative strategies based on performance data

Required qualifications

• 5+ years of hands-on paid media experience with a focus on Meta advertising
• Proven ability to manage multiple client accounts and lead strategic conversations
• Strong direct-response copywriting skills, including experience with ad copy and scripts
• Experience with conversion tracking, pixels, and basic marketing automation
• Demonstrated success in managing campaigns toward defined performance targets