Senior Paid Media Strategist

Job Summary

Owning a portfolio of client accounts, the full-time Senior Paid Media Strategist will manage Meta advertising campaigns, develop testing strategies, and write direct-response copy while working remotely.

Key responsibilities

• Lead client conversations and prepare bi-weekly performance reports, translating data into strategic recommendations
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking, monitoring performance against key metrics
• Write direct-response ad copy and video sales letter scripts, collaborating with creative teams to develop effective messaging

Required qualifications

• 5+ years of hands-on paid media experience, particularly with Meta advertising
• Proven ability to manage multiple client accounts and lead strategic conversations
• Strong direct-response copywriting skills, including ad copy and scripts
• Experience with conversion tracking and marketing automation tools
• Demonstrated success in managing campaigns toward defined performance targets