Senior Paid Media Strategist

Job Summary

Owning a portfolio of client accounts, the full-time Senior Paid Media Strategist will lead client conversations, manage Meta performance, and develop testing strategies while working remotely.

Key responsibilities

• Serve as the primary strategic point of contact for client accounts, leading bi-weekly performance calls and preparing reports
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking, while monitoring performance metrics
• Write direct-response ad copy and video sales letter scripts, collaborating with creative teams to develop effective messaging and testing strategies

Required qualifications

• 5+ years of hands-on paid media experience, particularly with Meta advertising
• Proven ability to manage multiple client accounts and lead strategic conversations
• Strong direct-response copywriting skills for ads and scripts
• Experience with conversion tracking, pixels, and marketing automation
• Demonstrated success in managing campaigns to meet defined performance targets