Senior Paid Media Strategist

Job Summary

Owning a portfolio of client accounts, the full-time Senior Paid Media Strategist will lead client conversations, manage Meta performance, and develop testing strategies while working remotely.

Key responsibilities

• Serve as the primary strategic point of contact for clients, leading bi-weekly calls and preparing performance reports
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking, while managing budgets and creative testing
• Write direct-response ad copy and video sales letter scripts, collaborating with creative teams to develop effective messaging

Required qualifications

• 5+ years of hands-on paid media experience with significant Meta advertising responsibility
• Proven ability to manage multiple client accounts and lead strategy conversations effectively
• Strong direct-response copywriting skills, including experience with ad copy and scripts
• Experience with conversion tracking, pixels, and basic marketing automation
• Familiarity with financial services marketing and lead-generation campaigns