Senior Paid Media Strategist

Job Summary

Owning a portfolio of client accounts, the full-time Senior Paid Media Strategist will manage Meta advertising campaigns, lead client strategy conversations, and develop direct-response copy and creative strategies in a remote work environment.

Key responsibilities

• Lead bi-weekly client calls, preparing performance reports and translating data into strategic recommendations
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking while managing budgets and creative testing
• Write direct-response ad copy and video sales letter scripts, collaborating with creative teams to enhance messaging and performance

Required qualifications

• 5+ years of hands-on paid media experience, particularly with Meta advertising
• Proven ability to manage multiple client accounts and lead strategic conversations
• Strong direct-response copywriting skills, including ad copy and scripts
• Experience with conversion tracking, pixels, and basic marketing automation
• Demonstrated success in developing and testing creative concepts and messaging strategies