Senior Paid Media Strategist

Job Summary

Owning a portfolio of client accounts, the full-time Senior Paid Media Strategist will manage Meta advertising campaigns, develop testing strategies, and write direct-response copy while working remotely.

Key responsibilities

• Lead client strategy conversations and manage client relationships through bi-weekly calls and performance reports
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking, while monitoring key performance metrics
• Write direct-response ad copy and develop creative strategies, utilizing performance data to inform new messaging and campaign variations

Required qualifications

• 5+ years of hands-on paid media experience, specifically with Meta advertising
• Proven ability to manage multiple client accounts and lead strategy discussions effectively
• Strong direct-response copywriting skills, including experience with ad copy and video scripts
• Experience with conversion tracking, pixels, and marketing automation
• Demonstrated success in managing campaigns toward defined performance targets