Senior Paid Media Strategist
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Job Summary
Owning a portfolio of client accounts, the full-time Senior Paid Media Strategist will manage Meta advertising campaigns, lead client strategy conversations, and develop direct-response copy and creative strategies in a remote environment.
Key responsibilities
- Lead bi-weekly client calls to discuss performance, strategy, and testing priorities while preparing performance reports
- Build, launch, and optimize Meta campaigns focused on lead generation, managing budgets and creative testing
- Write direct-response ad copy and video sales letter scripts, collaborating with creative teams to develop effective messaging
Required qualifications
- 5+ years of hands-on paid media experience, particularly with Meta advertising
- Proven ability to manage multiple client accounts and lead strategic conversations
- Strong direct-response copywriting skills, including ad copy and scripts
- Experience with conversion tracking and marketing automation tools
- Ability to analyze performance data and develop structured testing strategies
Complete Job Description
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