Senior Paid Media Strategist
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Job Summary
Owning a portfolio of client accounts, the full-time Senior Paid Media Strategist will manage Meta advertising campaigns, develop testing strategies, write direct-response copy, and maintain client relationships in a remote capacity.
Key responsibilities
- Lead client strategy and communication, including bi-weekly performance reviews and strategic recommendations
- Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking while monitoring key performance metrics
- Write direct-response ad copy and video sales letter scripts, collaborating with creative teams to enhance campaign effectiveness
Required qualifications
- 5+ years of hands-on paid media experience with significant responsibility in Meta advertising
- Proven experience managing multiple client accounts and leading strategy conversations
- Strong direct-response copywriting skills, including ad copy and scripts
- Experience with conversion tracking, pixels, and basic marketing automation
- Ability to diagnose campaign performance issues and implement effective solutions
Complete Job Description
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