Senior Paid Media Strategist

Job Summary

Owning a portfolio of client accounts, the full-time Senior Paid Media Strategist will manage Meta advertising campaigns, lead client strategy conversations, and develop direct-response copy and creative testing strategies in a remote setting.

Key responsibilities

• Lead bi-weekly client calls to discuss performance, strategy, and testing priorities while preparing detailed performance reports
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking, managing budgets and performance metrics
• Write direct-response ad copy and video sales letter scripts, developing creative concepts and testing strategies based on performance data

Required qualifications

• 5+ years of hands-on paid media experience, specifically with Meta advertising
• Proven ability to manage multiple client accounts and lead strategic conversations
• Strong direct-response copywriting skills, including experience with ad copy and scripts
• Experience with conversion tracking, pixels, and marketing automation tools
• Familiarity with financial services marketing and lead-generation campaigns