Senior Paid Media Strategist

Job Summary

Owning client performance and strategy, the full-time Senior Paid Media Strategist will manage a portfolio of client accounts, lead Meta campaign optimization, and develop direct-response copy and creative strategies in a remote environment.

Key responsibilities

• Lead bi-weekly client calls to discuss performance, strategy, and testing priorities while preparing and sending performance reports
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking, managing budgets and creative testing
• Write direct-response ad copy and video sales letter scripts while collaborating with creative teams to develop effective messaging and hooks

Required qualifications

• 5+ years of hands-on paid media experience, particularly with Meta advertising
• Proven ability to manage multiple client accounts and lead strategy conversations
• Strong direct-response copywriting skills, including experience with ad copy and video scripts
• Experience with conversion tracking, pixels, and marketing automation
• Demonstrated success in managing campaigns toward defined performance targets